Belk

Belk, Inc., is an American department store chain founded in 1888 by William Henry Belk in Monroe, North Carolina, with nearly 300 locations in 16 states. Belk stores and Belk.com offer apparel, shoes, accessories, cosmetics, home furnishings and wedding registry.

History


Belk was founded in 1888 by William Henry Belk in Monroe, North Carolina, outside Charlotte. The store was first called "New York Racket" and then "Belk Brothers", after Belk made his brother, physician Dr. John Belk, his partner. Belk bought in volume to pass savings on and sold at fixed prices, then a relatively unusual practice.

By 1909, the company had moved its headquarters to Charlotte and built a huge flagship store on Trade and Tryon Streets in downtown Charlotte, which would remain the company's headquarters until it was closed in 1988 to make way for the construction of what is now Bank of America Corporate Center. The business grew steadily, relying on "bargain sales" and advertising to grow the business and increase its influence throughout the South.

Beginning in 1921 with the Leggett Bros. stores of South Boston, Virginia, the Belk company grew by investing in various partnerships with local merchandisers in nearby markets. Belk's growth out of the Southeast was pushed by Earl Jones Sr and the Belk-Jones brand that opened the first Belk west of the Mississippi in 1947. The Jones family and the Belk-Jones brand continued to grow Belk's westward expansion. This complex story is chronicled in a book published by Belk – Belk, Inc.: The Company and the Family That Built It – about the evolution of the company.

This structure allowed Belk to expand quickly and permitted local variation, but resulted in a diluted brand identity since most stores were co-branded. By the 1990s, the system had become increasingly untenable: stores were held by over 350 separate legal entities, Belk family members disagreed about whether to maintain or sweep away the structure, and some local partners threatened stability by selling their stakes. For example, the heirs of John G. Parks, majority owners of the Parks-Belk chain, sold their interests to Proffitt's, a competitor. The Belks quickly sold their stake as well, although Belk would later purchase the stores back as part of its later acquisition of the entire Proffitt's chain. When Proffitt's made an offer for the Leggett family's stake, which included 42 stores comprising about 20 percent of Belk's revenue, John and Tom Belk were forced to respond by forming a new company in 1996 that bought the Leggetts out. This move accelerated the slow trend of consolidating the store's ownership under the Belks.



In 1998, the company formed a new entity (Belk, Inc.) that merged the 112 remaining Belk companies, swapping the existing partners' local interests for shares in the combined entity; for example, the Hudson family in Raleigh received almost 5% of the shares. The same year, Belk made a deal to acquire seven Dillard's locations in exchange for nine of theirs so that each could build on regional strengths. Slowly, Belk eliminated the dual brands, completing the process with a chain-wide Belk rebranding in the fall of 2010.

On July 5, 2005, Belk completed the purchase of 47 Proffitt's and McRae's department stores from Saks Incorporated, primarily in Tennessee and Mississippi. Belk converted the 39 Proffitt's and McRae's stores to the Belk nameplate on March 8, 2006. Just over a year later, Belk purchased 38 Parisian department stores from Saks on October 2, 2006. Although most Parisian stores were converted to the Belk nameplate since September 12, 2007, some duplicate Parisian stores were closed, as at The Mall at Barnes Crossing in Tupelo, Mississippi, Richland Mall (then known as Midtown at Forest Acres), Columbiana Centre in Columbia, South Carolina, and Citadel Mall in Charleston, South Carolina. Four Parisian stores in Indiana, Michigan, and Ohio, plus a store under construction at the time in Michigan, were sold by Belk to The Bon-Ton Stores, Inc. Integrating the larger, more upscale Parisian stores proved a challenge for Belk, and spurred the creation of the company's flagship strategy.



During the fourth quarter of 2005, Belk completed the sale of its private-label credit card division, Belk National Bank, to GE MoneyBank. Consumers were issued new Belk credit cards replacing the old ones issued by BNB. All new Belk cards are now issued by GE MoneyBank, now known as Synchrony Bank.



On October 3, 2010, the News & Observer reported that Belk planned to update its logo. On October 12 at SouthPark Mall, Belk introduced the new logo, its first since 1967. The chain embarked on a $70 million marketing campaign that replaced the old slogan "All for You!" with a new slogan, "Modern. Southern. Style." Sixty stores got new signs in the first phase, with the remainder getting new signs throughout 2011. Advertisements for Belk & Co. jewelry continue to use a variation of the old logo.

On April 3, 2015, news reports revealed that Belk was exploring "strategic alternatives," including a possible sale of the company.

On August 24, 2015, Belk announced that it had entered into a definitive merger agreement to be acquired by New York-based private equity firm Sycamore Partners. The acquisition was completed on December 10, 2015.

On June 29, 2016, Belk announced that effective as of July 5, Lisa Harper, CEO of Hot Topic (which is another Sycamore Partners-owned company), would replace Tim Belk as CEO of Belk. This would be the first time since the founding of the company that a non-Belk family member would head the company.



Company today


The chain operates 293 stores in 16 states, generating $4 billion in sales in 2014. The state of North Carolina leads in the number of Belk stores with 65 stores followed by Georgia and South Carolina with 45 and 35 stores respectively. Its typical store covers 100,000 to 180,000 square feet. 50% of its stores are in regional malls, another 40% in open-air community or retail parks, and 10% in open-air lifestyle centers.

Even as Belk has made its recent acquisitions, the chain has operated limited electronic commerce on its website, and those websites acquired and redirected to Belk.com. Home furnishings such as bedding, small kitchen appliances, crystal, dinnerware, and china have been offered for several years to online shoppers as a part of the chain's online bridal and gift registry. The chain revamped its website and registry on September 15, 2008. Celebrity-branded product lines are another pursuit, including a partnership with actress Kristin Davis for a ladies apparel and accessories collection which debuted in fall 2008 in 125 store locations and online. However, that product line was discontinued in late 2009.

In December 2010 Belk announced that beginning in 2011 it would become the title sponsor for the former Meineke Car Care Bowl (played in Charlotte), now renamed the Belk Bowl. The sponsorship would continue for three years. The first Belk Bowl drew 58,427 fans in 2011 and the 2013 game drew 48,128. On July 18, 2013, Belk announced a six-year extension of the Belk Bowl's partnership with the Atlantic Coast Conference beginning in 2014. Under the current agreement the bowl will feature teams from the ACC and the Southeastern Conference (SEC). On November 20, 2019, Belk announced it would no longer be the title sponsor for the college bowl game.

Flagship locations


The chain has multiple "flagship" locations—larger locations in urban and metropolitan centers, and a wider array of merchandise and services including in-store salons. As of 2014, the chain claimed 18 flagship locations, and plans to upgrade more locations.
 * SouthPark Mall, in Charlotte, North Carolina, houses the chain's largest store, with more than 336414 sqft. The store was built in 1970 as one of the mall's original anchor stores. The mall was co-developed by the Belk and Ivey families.
 * Riverchase Galleria, in Birmingham, Alabama houses a flagship store, made official after a recent renovation brings it up to par with the mall's rival lifestyle center, The Summit.
 * The Summit, in Birmingham, Alabama, houses a flagship store built in 1997 as a Parisian store and one of the lifestyle center's original anchors. Its intended conversion to a Belk flagship was announced on April 25, 2007, with the reorganization complete by September 2007. It had been Parisian's flagship store.
 * Crabtree Valley Mall in Raleigh, North Carolina, where Hudson Belk built an elaborate 236000 sqft store in 1972 (subsequently expanded to 305000 sqft in 2007, with separate locations for menswear and in-mall cosmetics counters) in North Carolina's high-tech Research Triangle.
 * Galleria Dallas, in Dallas, Texas, opened in April 2014, a 170000 sqft store which replaced the former Saks Fifth Avenue. It is the first regional mall in Texas to house a Belk, in contrast to other Belk locations in Texas that are in outdoor shopping centers.