Retail Glossary


 * Actionway (Action Alley, Racetrack) - Wide pathways through a store, that guide customers. Typically are lined with pallets or displays of new or sale products.
 * Sales Floor - The portion of the store open to customers, where merchandise is stocked and shelved.
 * Remodel - A refreshing or rebuilding of a store, consisting of a decor update and or exterior remodelling
 * Decor - Refers to all the elements (signage, flooring, branding, etc) that makes up the interior details of a store. Often named using revisions (such as "Classy Market 1.0") or nicknames (such as Grocery Palace/ACME Theme Park).
 * Signage Swap - A cheap remodel, in which only basic signage (possibly only the sign inserts) are changed, leaving significant pieces of the old decor behind.
 * Fixture - A piece of equipment or decor used in the store, examples include signage, shelving, coolers, clothes racks, and display tables.
 * Gondola - A standard shelving unit, typically sold in predetermined lengths and sizes.
 * Endcaps - Shelving and displays added onto the end of an aisle or set of shelves, typically displaying new products or products on sale.
 * Coffin Cooler - Frozen or refrigerated coolers, typically with open or slide-open tops. They are typically low to the ground, and their design resembles that of a coffin.
 * Drop Ceiling - A ceiling with clear tiles that can be "dropped" or removed easily for replacement or maintenance.
 * Open Truss Ceiling - A ceiling without any covering, where the metal trusses that make up the support are completely visible.
 * Vaulted Ceiling - A ceiling that peaks in the middle, and slopes downwards towards the edges.
 * Department - Refers to a certain "section" of a store, such as the electronics department, jewelry department, etc.
 * Box - A build out for a department within a store, typically with four walls. For example, a pharmacy department enclosed within four walls would be a "pharmacy box"
 * Store-Within-A-Store - Can either refer to when a separate business operates within another (such as a Sephora inside JCPenney, or a Starbucks inside Target) or to a department that is designed to appear unique from the rest of the store, as if it were a unique store.
 * Grand Aisle - In a grocery store, a wide-open aisle, typically along a perimeter wall and encountered soon after entering, that usually features the produce section, deli and bakery, and extensive displays.
 * Center Store - The shelving and aisles that comprise the majority of a store, away from perimeter walls.
 * Wayfinder (Directory Sign) - Signs, typically placed at actionway intersections, that directs the shopper to different departments within the store.
 * Directory - A map of a business or mall, that labels departments or stores on a map.
 * Solarium (Greenhouse Windows) - A separate room, typically on the front of a restaurant, that is entirely made of glass panels, typically with a curved edge along the roof. They are a trademark of some restaurants, such as Rax and early Wendys. These can also more rarely be found on the exterior of some retail stores, typically as part of a "store-within-a-store" cafe or restaurant.
 * Vestibule - The area between a store's exterior facing doors and a second set of interior doors. In many cases, this area is used to store carts.
 * Gable - A vaulted element on the store's exterior.
 * Facade - The front-facing exterior of a storefront.
 * Storefront - May be used to describe a store’s physical exterior, or in some cases to refer to the number of locations a store has (“ABC Mart has over 1,000 storefronts nationwide”). Storefronts are typically distinctive in design and apply both to traditional buildings and stores within indoor shopping malls.
 * Paint-Out - A form of cheap remodel, in which identifying decor or architectural elements are simply painted over in order to disguise them.
 * Labelscar - The "scar" or outline left behind when a sign is removed, typically created due to the difference in color between the wall behind a sign, and that surrounding it, due to a combination of weathering and repainting.
 * Relocation - When a store closes with a direct replacement opening shortly thereafter, in the same area. New stores are sometimes also used as an excuse to close older locations nearby, creating a de facto relocation.
 * Expansion - When a store adds additional square footage to it's store, either by building additional space or by subsuming nearby storefronts. Typically coincides with an extensive remodel, but this is not required.
 * Soft Opening - When a store is actually opened a few days before "grand opening" celebrations, in order to acclimatize and train new employees in preparation.
 * Grand Opening - When a store is opened with great fanfare, in a celebration typically including public events and/or celebrity appearances.
 * Anchor - A large store that draws in customers for the rest of the center
 * Lifestyle Center - A high end, typically open-air development, consisting of a combination of retail, restaurants, housing, and amenities such as fitness centers.
 * Power Center - A shopping center that consists primarily of "big-box" stores, without smaller tenants.
 * Category Killer - A large, hyper focused big-box store that tends to "kill" almost all competition in it's category.
 * Big-Box - A large, typically boxy store that will in many cases lack much distinct architecture.
 * Monument Sign (Low-Rise Sign) - A shorter sign, typically supported by a full width base. These signs usually face access roads, and are put up due to local ordinances prohibiting larger signs.
 * Pylon Sign (High-Rise Sign) - A tall sign located outside a store, to advertise the store to those on nearby roads. Extremely tall pylon signs are typically placed near interstates and highways, and, due to the difficulties in reaching them for replacement, can sometimes become outdated and maintain old logos, or in the case of store closure, logos of defunct stores.
 * Liquidation - A store closing sale in which everything is sold, including merchandise, fixtures, and "internal" items, such as rolls of receipt paper or bulk icing from a cake department. Often a result of Chapter 7 Bankruptcy.
 * Zombie Retailer - A retailer that has, at some point, completely ceased operations, and been revived. Many retailers are revived only as online stores, but some exist in physical retailers as well. Examples include Montgomery Ward, F.W. Woolworth, and Toys R Us. In many cases, retailer revivals may be announced, but never get off the ground, such as KB Toys and Circuit City. Note that "zombie retailer" can also refer to retailers which have been closing locations slowly for several years, leaving the remaining locations in a "zombie-like" state, such as Kmart and Sears.
 * Franchise: A business model wherein a retail chain (the “franchiser”) licenses its operation to a local businessperson (the “franchisee”). Franchises are operated locally, but with varying degrees of corporate oversight, and franchisees must remit franchise fees and other payments to the franchiser on a regular basis. Franchises are most commonly used in the fast food industry, but may also be found in any retail situation (e.g. Merle Norman stores).
 * Rogue Franchisee - A franchisee who breaks corporate ties, but maintains a similar business, with varying levels of familiarity. Some rogue franchisees can form chains, such as Donut Connection, broken off of Mr. Donut, or are single locations. such as Burger 81, broken off of Hot n' Now. Some rogue franchisees become the last remnants of their chains, due to the larger chain's collapse, such as The Chef in Cleveland, Tennessee, a Burger Chef rogue franchisee.
 * Tenant - The occupant of a building.
 * Backfill (Retenant, Relet) - To find a new tenant for a vacated space.
 * Front End - Referring to the checkouts, service counters, and in-store departments typically located at the front of stores.
 * Back End - Stockrooms, breakrooms, and employee bathrooms, located behind doors in areas not accessible to customers.
 * Broken Chain - A chain of stores or restaurants that has lost the majority of it's locations due to corporate mismanagement or shifting demographics and a lack of reaction to those shifts. Can apply to retail stores (such as Ben Franklin) and restaurants (such as Zantigo). Broken Chains will have an extremely varying level of corporate oversight, and may, in some cases, have no corporate parent at all.
 * Anchoritis - A "disease" or blight, typically in a mall, when all or the majority of anchor tenants have vacated.
 * Tenant Rot - When a shopping center or mall begins to see national tenants (such as The Gap or Footlocker) replaced with local or lower end ones (such as an independent "trendy" fashion store or a vape shop), or simply vacated entirely. Can commonly arise in a specific wing of a mall that has a weak anchor, such as Sears or other low performing department store.