Target/Decor packages

P86 (1986-92)
Tenative name

P01 (2001-03)
P01 served as a refresh of the previous P97 design,

The signs

P04 (2003-08)
The package made a test debut at the Greeley, CO store (T-18 ) in October 2003. P04 was formally launched in March 2004 alongside.

stands as one of Target's most dramatic overhauls to their in-store brand. The "color worlds" that

March 2007 update
The beverage fountain/utensil station area, previously abutting the exitway (facing Starbucks), was shifted between the Café and Starbucks counter (now facing the checkout lanes). New SuperTarget stores maintained the original placement of the station.

A new layout and signage update was introduced for SuperTarget stores, having first been piloted at the Fridley, MN store (opened October 2006). The new configuration, referred to as "SuperTarget Split", eschewed the traditional Greatland/SuperTarget layout for a concept mirroring standard Target stores. Softlines departments moved to the far side of the store, in front of the general merchandise entrance. Hardlines departments previously occupying said portion of the salesfloor (electronics, toys, sporting goods) now occupied the back end of the store, with home/furnishing departments filling in the former center store softlines space. Other articles of interior design were also revised, with new "canoe" grocery aisle markers replacing the previous triangular models and actionways being widened.

October 2007 update
This revision to the P04 decor package, as well as others in the following year, served as a basis to the succeeding P09 package.

Ceiling lighting fixtures were upgraded from to use triangular plastic covers revealing two rows of lighting, casting a brighter appearance than the previous three-row setup with silver reflectors. The electronics section was a key focus within this mid-generational update. A redesigned "boat" focused primarily on guest service, featuring no camera/mobile device displays as opposed to before. The layout was also redesigned to locate the core electronics section (TVs, cameras, accessories) besides softlines, trading places with aisles of books that were located there prior.

Select new store openings in the October 2008 batch, as well as remodels of existing stores around the time, omitted the half-bullseye neon, solely utilizing the curved neon piece.

P09 (2008-13)
The P09 decor package and layout was first tested at two new stores in Target's native Minneapolis-St. Paul. The Waconia Target and Otsego SuperTarget opened in October 2008

As opposed to, Target embarked on a conservative approach. The in-store café received updated decor and paint,

Stores with the previous P04 decor package retained their wall decor despite

For 2010, Target exchanged interior curved neon for lantern fixtures. Select SuperTarget/Target Greatland remodels, however, continued to implement neon wall decor; curved neon also continued to be implemented within vestibules.

Store maps were revised for 2012; a flat gray design, and served as a precursor to Target's later map designs.

P13 (2013-15)
Target Canada