77kids

77 Kids (stylized as 77kids) was a children's clothing brand that was owned by American Eagle Outfitters. 77kids started out as an online only concept in 2008. In 2012 American Eagle Outfitter closed down the 77kids chain.

77kids stores were meant to be a fun shopping experience with the center shelves being slightly angled giving a "box fort" look to the goods shelving. Kids could receive a prize from the treat bar that was located next to the checkout counter.

In 2013, Ruum replaced 77kids.