Sweetbay Supermarket

Sweetbay Supermarket was a supermarket chain and wholly-owned subsiderary of Delhaize Group, with all stores located entirely within the state of Florida, specifically along Florida's Gulf Coast and around the Tampa Bay area.

Origins and Concept
Sweetbay Supermarket was created as a rebranding of the Kash n' Karry grocery chain. After years of ownership changes and declining sales, Kash n' Karry needed to do something different in order to stay relevant with increasing competition from Publix, Walmart, and the new discount and organic grocery chains growing Florida in the mid-2000's. Sweetbay Supermarket would be a complete rebranding of the dated Kash n' Karry brand, bringing about a refreshed store image and new amenities, such as expanded prepared foods offerings and larger fresh departments. The first Sweetbay Supermarket opened on November 6, 2004 in Seminole, Florida, in a former Kash n' Karry location. All Kash n' Karry stores would complete their conversions to the Sweetbay brand by 2007, at which time the Kash n' Karry name would cease to exist. The Sweetbay stores were modeled after Delhaize's northeastern chain Hannaford, with Sweetbay's interior decor, logo, and pricing strategy all incorporating elements of Hannaford, but with a Floridian twist.