Store-within-a-store

A store-within-a-store (or shop-in-shop) is when a separate business operates within another or to a department that is designed to appear unique from the rest of the store, as if it were a unique store.

List of shop-in-shops

 * Abercrombie Kids
 * Babies R Us
 * Brothers
 * Gilly Hicks
 * Kids R Us