Shoppers Food & Pharmacy/Decor packages

This article describes Shoppers Food & Pharmacy (formerly Shoppers Food Warehouse) decor packages in depth. Use this article and its corresponding pictures to see if a store has a certain decor package described here.

"Real People. Real Value. Real Smart."/"Smart Shoppers Shop Shoppers" (2003-2008)
Coinciding with SuperValu converting their Metro Food Market stores to the Shoppers brand, Shoppers made notable adjustments to their store theme.

Department signage on the walls was now denoted by colored panels, corresponding to the respective products in the surrounding area.

The primary tile pattern used throughout the store was now a gray and white checkerboard. The pattern was

For 2006, a new cubic checkout light was introduced. This replaced the white and orange tower model that had been present in the chain since at least the early 1990s.

Late implementations of the package entirely omitted tan slatted walls and accents, which had also been integral to the chain's identity for a number of years. The coloring of shelving and refrigerating fixtures also changed from white/orange to entirely black.

This decor package is now extinct. The last store to operate with this decor package was the Kensington, Maryland location, which closed in 2020.

Colors

 * Red: Meat
 * Yellow: Bakery, Dairy
 * Green: Produce
 * Light blue: Seafood
 * Blue: Frozen foods

Layout
The basis of the layout carried over from the previous package.

The perimeter frozen foods corridor would be expanded, now spanning two aisle widths with long coffin freezers in between each aisleway.

Starting with this decor package, Shoppers introduced an additional layout format for new and remodeled stores. While much of the store remained intact, the produce and the deli/seafood departments would switch sides. In this concept, the produce section was placed directly next to center-store aisles, providing an opening between the two sections of the store. In its prior place, the aforementioned prepared foods departments would now be located along the perimeter. The customer service desk was also relocated, being positioned directly behind the front facade and adjacent to the entranceways.

Shoppers stores built and opened in 2006 implemented a lower drop ceiling over the health and beauty aisles. In spite of previous overhead signage fixtures, its decor would now be affixed to the walls delineating said drop ceiling.

Fresh & Healthy (2008-2009)
In the fall of 2008, Shoppers introduced a new package at a handful of remodeled stores. The largest change to their interior design philosophy since their inception, the package reflected Shoppers' continued upwards mobility with a highly-detailed ethos. While the design now moved closer to SuperValu's Fresh & Healthy family of decor installations, the overall structure of the package continued to be specific towards Shoppers.

Walls consist of a beige wallpaper with the Shoppers logo dotted about, accented at the bottom with a red stripe with black borders. At department heads, large text in Gotham would be accompanied with smaller, descriptive text and a round photo frame featuring people holding the department's respective food item. The red accent is accompanied with multilingual translations of the department name (in Chinese, French, Russian, German, Spanish, and Arabic).

The front end was touted as the "Saving Zone", in regards to customers being able to measure their savings on products at the registers. A large, curved overhead sign, as well as a red border behind checkout lanes and red wallpaper in the area accented the area accordingly.

A new flooring pattern was installed with every implementation of this package. The flooring within perishable departments and perimeter now consists of a large brow grid, bordered by beige tiles. The latter color extends out into the rest of the store.

Most Shoppers stores outfitted with this package have remodeled or closed, although it remains at a handful of locations as of 2023.

Fresh & Healthy 3.0 (2010-2016)
First appearing at the Burke, Virginia store (#2616/2337) in 2010, this decor package marked a return to Shoppers' discount roots, using a minimalistic design approach to provide a simple shopping experience and reflect their low prices. Most decor elements would now share their construction with that of other SuperValu chains (seen at Albertsons stores); though several aspects, such as coloring and fonts were exclusive to Shoppers.

Throughout the store, yellow walls are accompanied by different colors representing individual departments, similarly to their mid-2000s decor. Along portions of store walls, a ceiling-hanging, translucent sign appears with the department's respective text appearing on it. Accompanying these are other signs displaying related photos and various features of each section.

Shoppers carried over the previous package's tan/beige floor tiling, although they reverted to retaining existing flooring schemes with most remodels. For stores with the gray/white "Real People. Real Value. Real Smart." checkerboard tile, the pattern was copied over most colored/wood sections for a unified look. Also retained are black coolers/shelving, now accented by faux wood at the top.

Aisle markers, while keeping to a triangular design, were designed akin to the 2000s decor. The upper portion features numbers inside a white circle, bordered by black/beige lines and surrounded by an orange background. This is gray, in addition to being lettered within health and beauty departments. The lower portion is written out in a bold Gotham typeface, on paper slips similar to its component piece. 2011-2012 implementations of the package increased the size of the aisle marker font and stretched it to fill the slip space according to the length of the text.

The previous checkout lane lights now have a gray frame surrounding them. "Welcomes" and "Shoppers Thanks You" signs, derived from other SuperValu chains were featured near entrances at most locations. Like its predecessor, the front end features red wallpaper, now simply with the Shoppers emblem. Later iterations simply feature a "Thank You" sign marking the location.

Around 2012-2013, Shoppers dropped multilingual text from new implementations of the package.

Many stores in the chain were subject to this remodel, with the last stores receiving such renovations in late 2016. Two stores were opened with this package, albeit both were acquisitions and were thus not confined to a layout unique to Shoppers.

Colors

 * Red: Meat, Saving Zone
 * Orange: Bakery, Beverages
 * Yellow: Deli
 * Green: Produce, Kitchen Shop
 * Blue: Dairy/Frozen Food, Health & Beauty, Seafood
 * Violet: Floral
 * Brown: International

Shoppers Market (2017-2018)
In July 2017, Shoppers unveiled a second SuperValu-inspired package

Both stores to feature this concept have now closed and been gutted, rendering this package extinct. The Potomac Yards store was acquired by Amazon Fresh, while the Annapolis store was bought by discount grocer Lidl along with several other locations.

"Forestville" (2022-)
This decor made its debut October 2022 at both Forestville, Maryland locations. An article touts the decor as having a "modern, yet vintage" look.