Target/Decor packages

Some packages may be referred to with "Gxx" or "Sxx" distinctions, respectively standing for implementations within Target Greatland and SuperTarget stores.

P86 (1986-9x)
Tenative name

P97 (1990-2000)
In 1999, Target enhanced grocery departments within new SuperTarget stores. Skylights were also implemented above produce in select stores. The design remained through the P04/S04 package, where SuperTarget grocery departments would revert to a conventional decor design resembling other departments.

P01 (2001-03)
P01 served as a refresh of the previous P97 design,

The signs

P04 (2003-08)
The package made a test debut at the Greeley, CO store (T-18 ) in October 2003. P04 was formally launched in March 2004 alongside new stores.

stands as one of Target's most dramatic overhauls to their in-store brand. The "color worlds" that defined Target's  and  practices were

Early P04 SuperTarget stores' layouts were carried over from S01,

March 2007 update
The beverage fountain/utensil station area, previously abutting the entranceway (facing Starbucks), was shifted between the Café and Starbucks counter (now facing the checkout lanes). New SuperTarget stores maintained the original placement of the station.

A new layout and signage update was introduced for SuperTarget stores, having first been piloted at the Fridley, MN store (opened October 2006). The new configuration, referred to as "SuperTarget Split", eschewed the traditional Greatland/SuperTarget layout for a concept mirroring standard Target stores. Softlines departments moved to the far side of the store, in front of the general merchandise entrance. Hardlines departments previously occupying said portion of the salesfloor (electronics, toys, sporting goods) now occupied the back end of the store, with home/furnishing departments filling in the former center store softlines space. Other articles of interior design were also revised, with new "canoe" grocery aisle markers replacing the previous triangular models and actionways being widened.

October 2007 update
This revision to the P04 decor package, as well as others in the following year, served as a basis to the succeeding P09 package. Numerous changes were made to provide for experimentation and

Ceiling lighting fixtures were upgraded from to use triangular plastic covers revealing two rows of lighting, casting a brighter appearance than the previous three-row setup with silver reflectors. The electronics section was a key focus within this mid-generational update. A redesigned "boat" focused primarily on guest service, featuring no camera/mobile device displays as opposed to before. The layout was also redesigned to locate the core electronics section (TVs, cameras, accessories) besides softlines, trading places with aisles of books that were located there prior.

Select new store openings in the October 2008 batch, as well as remodels of existing stores conducted around the time, dropped use of the half-bullseye neon, solely utilizing the curved neon piece. The latter fixture would carry over into the P09 package.

P09 (2008-13)
This package is most notable for being introduced alongside PFresh, a concept delivering expanded grocery selections to non-SuperTarget stores.

The P09 decor package and layout was first tested at two new stores in Target's native Minneapolis-St. Paul area. The Waconia Target and Otsego SuperTarget stores opened in October 2008, featuring a basic version of the package.

As opposed to said package, however, Target took a conservative approach to the store's design. The in-store café received updated decor and paint, taking a modern turn with red walls and minimalistic fixtures as opposed to

Stores with P04 retained their wall decor and overall appearance. Signs were replaced and added in to fit with new PFresh aisle markers.

For 2010, Target exchanged interior curved neon for lantern fixtures. Select SuperTarget/Target Greatland remodels, however, continued to implement neon wall decor; curved neon also continued to be implemented within vestibules through the P13 era.

Store maps were revised for 2012; a flat gray design, and served as a precursor to Target's later map designs.

P13 (2013-15)
Target Canada. The package made its debut in United States stores in fall 2013, serving primarily as a signage refresh of the previous P09 package.

P04 stores receiving PFresh upgrades also carried over their wall decor

Most new large-format stores opened in 2015 omitted the